Maximizing Differentiation and Reducing Risk
Creating an industry – health rewards – in healthcare required differentiation and an understanding of the pockets of opportunity and risk in various market segments.
We bring that experience to companies and investors to optimize their investments.
A solution, brought to market two different ways, can have quite different results.
Pioneer of Health Rewards Industry
Created “Blue Ocean” Market
Deep Knowledge of Market Dynamics
Differentiated Go-to-Market Plans
Investor and Customer Perspectives
Our Go-To-Market Services evaluate the strength of your go-to-market approach.
Determining the viability of new solutions, the potential for existing ones and the opportunity for growth requires an understanding of healthcare, the competitive landscape and how solutions will fare in a complex environment. The experience to digest these markets is required to determine how to meet investor and management expectations.
Our team has built solutions from the ground up – startup, investment, maturity and exit – in a sector that did not exist prior to our entry. During that period, we developed a deep understanding of not only what solutions the healthcare community values, but how to create the differentiating go-to-market strategies that unlock the potential of a solution.
We provide this insight to enable you to invest in go-to-market strategies that resonate and differentiate your offering.
Does the organization’s sales process support the overall revenue and customer approach with tools that makes the sales organization efficient and effective?
Our Investment Evaluation Services enhances your capability to evaluate markets and investments.
Investing in healthcare requires an understanding not only of the landscape but of the characteristics of an organization necessary to tackle a highly complex and competitive marketplace. Our experience of creating an industry – healthcare rewards – when none existed provides a perspective on what it takes to bring an offering to the industry.
Because rewards are used to drive behavior in a variety of health programs ranging from disease management, coaching, education, wellness, biometrics, wearables, transparency, telehealth and devices, we know the players in those sectors. Finally, because incentives are used everywhere in healthcare – health plans, employers, health systems, governments and health vendors – we understand why those organizations buy (and do not buy) solutions.
We can either provide or supplement your existing expertise with resources offering a comprehensive perspective to improve your chances of market success.
Is there a sales strategy that can bring the unique value proposition to life?
What is the current state of the pipeline?